Pioneering the Afro-gospel music genre in Ghana, Joseph Matthew is breaking down barriers and challenging stereotypes in the music industry.
In a recent interview with Metro TV, the talented artist boldly shared his thoughts on the rigid expectations placed on Gospel musicians in terms of dressing and style. He argued that it’s limiting and demeaning to condemn artists who don’t fit the traditional mold, simply because of their appearance or sound.
Using his own experience as an example, Joseph Matthew revealed that some gatekeepers in the industry have rejected him due to his dreadlocks and unconventional sound, which deviates from the typical Gospel music norm. He emphasized that what truly matters is the message of hope and redemption, not the messenger’s appearance or style.
Joseph Matthew’s courageous stance is a breath of fresh air in an industry often bound by tradition. He’s paving the way for a new generation of Gospel artistes to express themselves authentically, without fear of judgment or rejection.
Joseph Matthew also hinted in the interview that he has a virtual concert and an album up to come.
Watch the interview from below.
In the meantime, be sure to check out his latest single, “Promise Land,” a soul-stirring anthem that embodies the essence of Afro-gospel music.
